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Is Digital Marketing A Good Career

The evolving role of digital marketingOne of the reasons why a career in digital marketing is so exciting is that the field is constantly evolving with the introduction of different platforms. Digital marketing managers are always on the lookout for trends and how they affect discoverability.
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Building a digital marketing experience covers almost every aspect of a brand's online presence. As search engines roll out new updates, digital marketing managers determine how they affect website rankings. From there, the entire marketing team works together to develop a strategy.

Why digital marketing job roles are the future​​​

While traditional marketing still has its place in the world, digital marketing is rapidly taking over due to affordability and analytics.

Marketing managers can now see exactly where people are coming from, what they are doing on the site, and which strategies are driving the highest ROI. This data-driven approach makes it easier for professionals to prove their worth and for leaders to determine which strategies are most effective. Achievements can be replicated over and over, taking the guesswork out of future events.

How high is the demand for digital marketers?

According to LinkedIn, the “Digital Marketing Specialist” position is one of the 10 most popular jobs, with 860,000 job openings. The most in-demand digital marketing experiences include social media, content strategy, SEO, analytics, and more.

Since there are so many facets to a digital marketing strategy, the number of jobs associated with it is enormous. In fact, the industry is facing a crisis - the digital skills gap. According to a LinkedIn survey, there is a shortage of approximately 230,000 digital marketing professionals in major U.S. metro areas.

With so many jobs and not enough professionals to fill them, now is the perfect time to start digital marketing.

How to start with roles in digital marketing

When starting out with digital marketing, it's important to understand the key ins and outs of the industry. There are many digital marketing job roles to consider, each with their own set of skills to master.

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Email marketing

Email marketing sounds pretty self-explanatory - you send emails to a targeted list. But it is this kind of aiming that requires special skills.

Marketing emails are sent to customer and prospect lists to drive business and increase awareness of products and services. Even without hard sales, they are often sent out to wow the audience. It's an email marketer's job to test different subject lines, text, and formats to see which emails get the most attention.

Email Marketing Manager Average Salary: $65,834

Search Engine Optimization (SEO)

Regardless of your experience, SEO can play an important role in digital marketing. It is the backbone of all written content, as all content has the goal of discoverability.

Career prospects for SEO specialists in digital marketing are excellent. Professionals proficient in social media, content quality scoring, competitive analysis, mobile search, and website analysis are in high demand. To maximize online traffic, these bases need to be covered.

Average SEO manager salary: $62,621

Advertising proposal

As you gain experience in digital marketing, you will realize how much writing is involved in the process. Writers produce a wide range of content, including slogans, product descriptions, emails, advertisements, and more. They even produce non-digital content like direct mail and video scripts.

Copywriters obviously need a strong writing background, but they also need to be creative and curious. Her work revolves around getting people to focus in a world full of distractions.

Average copywriter salary: $58,465

Content Writing and Copywriting 

At first glance, content writing and copywriting appear to be the same role in digital marketing, but once you start doing digital marketing, you realize that they have two distinct roles.

Content writers pay special attention to long-form content that will drive readers to the site and nurture them throughout the sales cycle. They create white papers and case studies, blog posts and eBooks to inform readers and keep them coming back for more.

Average content manager salary: $56,779

Social Media Marketing

It's no secret that social media marketing is an essential part of digital marketing. Social media managers promote brands on networks like Facebook, Twitter, Instagram, and LinkedIn.

Social media managers develop campaign strategies, videos and graphics; and research audience trends to reach the right people. It's a job that links writing, design, and project management, and often requires the ability to work outside of business hours in response to incoming messages. Must have experience in digital marketing and community building.

Average Social Media Marketer Salary: $50,473

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Advertise

The advertising landscape has changed a lot over the past few decades, with digital advertising dominating digital marketing.

Advertisers are responsible for matching the right product to the right audience. They build relationships with media brands to determine what type of content is best for each channel and negotiate rates and terms that are attractive to both parties. Digital advertising offers great digital marketing career prospects for competitive creatives seeking a fast-paced, people-centric environment.

Average salary for digital advertising specialists: $51,272

Search Engine Marketing (SEM)

Search Engine Marketing is often confused with Search Engine Optimization, but the main difference is that SEM includes paid tactics. SEM managers research keyword trends to see what people are searching for and determine the appropriate amount to bid for such terms so the company pages appear in search results. It’s a blend of SEO and advertising that helps draw traffic to the website.

There are numerous tools and platforms used to research search terms, manage bidding, and perform A/B tests to see which variations are most effective. SEM managers must be highly analytical and data-driven to succeed.

Average salary for SEM Manager: $74,399

Watch the video below to explore the different types of careers you can pursue in Digital Marketing.

Start Training to Land a Digital Marketing Job Role

Simplilearn’s Post Graduate Digital Marketing Program, in partnership with Purdue University, prepares you to become a complete digital marketer. One of the world’s fastest-growing disciplines, this digital marketing certification course will help increase your job market value.

Whether you’re looking to start a new career in digital marketing or just wish to add digital to your existing skill set, our program will make you industry-ready on day one. You’ll acquire the right skills through extensive hands-on practice on a wide range of projects that will enable you to create and execute your own digital marketing campaigns.

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