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Definition of Marketing

Definition of MarketingIn a narrow sense, marketing is simply selling and advertise. Djaslim (2003) suggests that "marketing" is a total system of business activities designed to planning, pricing, promotion, distribution goods that can satisfy desires and achieve target market and company goals. In the modern sense and today's globalization, the definition of marketing is even broader, where marketers are more customer oriented, on customer satisfaction and customer loyalty to products and brands.
Definition of Marketing

Kotler and Armstrong (2009) provides which definition of marketing? marketing is defined as an “organizational function and a set of processes that create, communicate, deliver, to customers and to manage relationships customers to achieve benefits for the organization (stakeholders)”. Marketing is a societal process in which individuals and groups get what they need and want by creating, offering, and freely exchanging products and services of value with others. Managers sometimes think of marketing as an art selling products, but many people are surprised to hear that the seller is not the most important part of marketing, selling is just the tip of the marketing iceberg.

The American Marketing Association (AMA) offers The following formal definition of marketing is an organizational function and a set of processes for creating, communicating, and provide value to customers to manage customer relationships in ways that benefit the organization and its stakeholders. Handle this exchange process requires a lot of work and skills require a lot of work and skills. Marketing management happens when at least one party in a potential exchange think about ways to achieve the desired response other party. That's why we look at marketing management (marketing management) as a science and choosing the target market and gaining, retaining, and growing customers by creating, delivering and communicating value superior customers (Abdurrahmah, 2015).

We can distinguish the social definition from the managerial definition and marketing. Social definitions indicate the role played marketing in society, for example, a marketer said that the role of marketing is to provide standards higher life. The following is the definition of social Marketing is a societal process in which individuals and groups get what they need. and want by creating, offering, and freely exchanging products and services of value with others.

Managers sometimes think of marketing as an art selling products, but many people are surprised to hear that the seller is not the most important part of marketing, selling is just the tip of the marketing iceberg. Peter Drucker, theorist leading management, explained as follows, Always will there is a need for sales. But the purpose of marketing is making abundant sales. The marketing objectives are know and understand customers well so that products or services can be in accordance with their needs so that they are sold alone. Ideally, marketing should produce a customers who are ready to buy. Thus what in all you need is to make sure products and services are available (Abdurrahman, 2015).